Originally published, TapInto.net, June 15, 2017

If you’ve perused any forums on college admissions (looking at you, Mom and Dad!) then you’ve already come across the term “Demonstrated Interest.”  It sounds like some sort of corporate terminology, doesn’t it?  That’s because that’s exactly what it is.  I’ve said it before and I’ll say it again: colleges are businesses.  Non-profit status aside, they keep the lights on based on the tuition dollars, or you can say they are “tuition driven.”  That means the primary objective is and always will be meeting or exceeding their enrollment goals for each incoming freshman class. 

Selectivity and prestige are important components of attracting applicants and these factors are bolstered by admitting students who they believe really want to attend.  By maintain their status as a desirable university to attend schools can increase their yield, or the ratio of admitted students.  Bottom line?  Coll...more